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REVLINE
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Case study

Marque Editorial - 911 Anniversary

A long-form editorial series celebrating six decades of a single silhouette.

Client
Independent Porsche Specialist
Date
Jun 2024
Reading
1 min

Brief

A twelve-part editorial series pairing archival photography with new documentary interviews. Designed to be republished, not scrolled past.

Approach

Each installment paired a historical moment with a contemporary perspective - owners, engineers, and drivers who lived the era. The editorial system was built to be modular: each piece works independently but compounds as a series.

Process

Six months of research, archival licensing, and interview scheduling. Photography mixed studio precision with location authenticity. The typographic system borrowed from motorsport programme design - dense, structured, and built to carry long-form text without fatigue.

Result

The series became the specialist's most-shared editorial content. Three installments were picked up by regional automotive press. Average read time exceeded four minutes across all twelve pieces.

Build an editorial series that compounds.

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