Brief
Unify nine sites operating on inconsistent creative and disconnected CRMs. The group needed a single brand system, a shared media library, and a lead engine that connected brand spend to test-drive requests.
Approach
We ran a brand audit across all nine sites, identified the operating cultural overlaps, and built a franchise-safe identity system that each site could localise without diluting. The media library was designed as a component system: shared assets with site-specific overlays.
Process
Phase one: audit, research, and brand development. Phase two: identity rollout, media library build, and lead-form engineering. Phase three: measurement framework, monthly reviews, and ongoing optimisation.
Result
34% lift in test-drive request rate; 21% lift in average deal margin over the first two quarters post-relaunch. The brand system reduced creative production time by 40% across the group.