What it covers
Buyer research, competitive teardown, channel allocation, funnel mapping, content calendar, and measurement framework.
Strategy without measurement is opinion. We build marketing plans that are instrumented from the first impression to the test drive request - so every channel earns its place or gets reassigned.
Deliverables
- Buyer persona and journey mapping
- Competitive teardown and positioning brief
- Channel strategy and budget allocation
- Funnel design with conversion benchmarks
- Content calendar and production roadmap
- Measurement framework and reporting cadence
Process
- Discovery and data audit
- Buyer research and competitive analysis
- Channel strategy and funnel design
- Content architecture and calendar
- Measurement framework setup
- Quarterly review and optimisation
Pricing
From KSh 15,000/mo
Starting at — varies by scope