This is the shorter, less formal end of Revline's editorial output. Expect process notes, references, and unfinished thinking.
What to expect
Process notes from active projects. References we return to regularly. Opinions we are still forming. The notebook is where we think in public - before the insight becomes an essay or the process becomes a playbook.
Why publish this
The best automotive content is built in public. We document our own process the way we document our clients': honestly, with enough detail to be useful, and without pretending every answer is final.
Note 001
A first dutiful exploration for the studio involves a study of how Brands that stick in our minds and always seem to turn our heads. Consider this, you want to buy a car or a house or a new washing machine. Whatever it may be, the questions you ask yourself at the very beginning determine how everything else proceeds from that point onwards. This system of thinking when making a decision to purchase everyday objects is a fascinating concept considering how it has come to influence our idea of brands and intellectual property. Stay tuned, The Alpina line of BMW is such a study of what happens when engineering meets design and performance. I will be exploring this feature for the first Blog post, Feature Film and series of Products tailored around this concept of performance, beauty in design and tailored engineering.